Branding: Fusion 14

 

 

 

Fusion 14 is a graduation show organized by the School Of Interactive & Digital Media, Nanyang Polytechnic to showcase the works from the graduates.

 

Fusion 2014 is derived from the word spectrum, which is formed when white light passes through the prism. The maze is illustrated as the prism to show the light finding it’s way out.

 

The white light that enters the prism maze signifies the students' journey throughout the 3 years in SIDM before they emerge as colors of spectrum with each having their own strength from every diploma.

 

My team and I took over from the previous batch of students who worked on the concept and we worked on the logo and collaterals.